Some businesses look at video as a daunting task, and they don’t even know where to start or what type of videos are the best for them. I am here to tell you that it is not hard at all, and you can use video in many ways to increase engagement and get more clients. Video is powerful. Internet users spend over 80% more time on video content websites. Creating and publishing a video on your website is probably the best strategy if you’re looking to increase conversions. I know this has been true for the clients I’ve worked with. Massachusetts is full of businesses that come in all shapes and sizes. Whether they were a local business on the North Shore in places like Gloucester, Beverly, and Cape Ann or closer to Boston or the South Shore, video works, and it can work for your business. By the end of this article, you’ll understand how to find your success within more than ten different types of videos.
1. Customer testimonial and story videos
If you have stories from satisfied customers, you should be sharing them with potential customers. Most people trust online reviews as much as they trust recommendations from friends, so having customer testimonials is essential if you’re hoping to grow your business and reach new customers.These videos are easy to make because you’re using your happy customers as your subjects. Ask them a few questions on camera about their experience with your business, and then ask them if you can share it on your site. You don’t have to spend time scripting content or hiring actors to create high-quality video content!
2. Employee Spotlight Videos
Employee spotlight videos can help your business, whether you’re a large corporation, an educational institution, or a small local business. Your institution can use them to enhance your employer brand and show off your core culture. These videos give the people behind your business the opportunity to shine. They show who your employees are, what they do, and what they love about their jobs. By creating employee spotlight videos, you put a face on your brand, which helps increase engagement from viewers and makes them feel more connected to your company. Videos like these allow employees to share their thoughts and feelings about working for your company and help viewers understand what goes on behind the scenes daily. If you want to make this type of video stand out, consider having someone outside your company interview the employee. This gives them a chance to tell their story with an unbiased voice.
3. Social Media Videos
Social video marketing is a form of content marketing that uses social media for advertising brands and products. Social videos are short-form videos, usually less than two minutes in length. They can be produced in-house or by video production companies like ours. Social videos come in many flavors, from entertaining stories to educational how-tos and product explanations.There are many ways your business can benefit from creating videos for social media, whether you’re a large corporation, a private school, or a small local business. Just making any video isn’t enough to ensure engagement. While it may be tempting to create one video and share it on all your channels, remember that each social network has its own culture and language and requires different types of content. It’s also essential to stay up on trends. Social media companies constantly change their algorithms to ensure their audience remains engaged. Previously, when Snapchat came onto the scene, stories were all the rage. Now that Tik Tok is the leading contender, platforms push reels hard. As you optimize your content to stay with the trends, you should see a direct correlation to increased engagement.
4. Product and demo videos
Product launch and demo videos. What if your ideal customer could experience your product thoroughly and answer all their questions? A customer often has to learn or discover what your product is all about and may even have to invest time before understanding its full capabilities. Product videos are created to give people an inside look at what it’s like using your product or service while also providing valuable information about how your product works. This type of video is best for companies who want to showcase their products to help the viewers understand all the benefits of the product or service without using it. This means that they’re already educated on using your product when they get their hands on it. This reduces frustration, returns, and bad experiences and is an attractive solution if you can’t be there to hold their hands as they learn.
5. Sales videos
As the name says, sales videos are designed with one goal: to sell. Sales videos help you sell a product or service, and they are often used in email marketing and on websites to help move customers along the buyer’s journey. However, video enables you to stand out because customers always look for something more to relate to. They want to see a human behind the product and that they are not just trying to make a sale. You can show this through your video by having a team member discuss your product’s strengths or showcase how it works in action.
Final Thoughts
In the end, there’s no single best video for your business. Instead, it matters what message you’re trying to convey and how you want to say it. Videos can be a powerful marketing tool if used correctly and shared frequently. But if you don’t know what type of videos to make or how to make them, you’ll want to reach out to a professional video company like us at Disla Media. We are here as a resource and can guide you from A to Z regarding the videos you need for your business. We can be part of the process from ideation to post-production and anywhere in between. We also help you implement your videos, so they don’t remain on someone’s computer for months. So there you have it. You have your content, and you have your audience. Now it’s time to work creating a video that will help get the word out about your business.
Starting a business can be really overwhelming. I know, because this is day 1 for me! I’m looking forward to growing together and engaging with you all! So number 1 Get up! Start your day and create a routine. Don’t walk around in your PJs, the way you prepare will set the course for your entire day.
2. Set Goals
You need something to measure your progress, DREAM BIG, and go for it one step at a time every day. Do some research on the “compound effect” if you haven’t heard of it, and see how baby steps over years can become a long journey.
3. Learn
Check out some of the motivational peeps in the section below. But also never stop learning and seeking knowledge. The more you know, the more you can use the information to help you navigate through tough times.
4. Tell Everyone
What people don’t know…they don’t know. Tell everyone so they can help you connect with others. Like that Kevin Bacon game, there are only a few degrees of separation between you and that person you’re trying to connect with!
5. Have Faith
Faith. Believe that it can happen and it WILL. It’s as simple as that. Don’t ever forget that you can do it, and with hard work, you can do more than you ever imagined ( I’m saying this to myself too).
Resources :
Here are some motivational Youtubers I think can help keep you going.
